It is Absurd.......

…….that in this age of spiralling obesity, ever-increasing mental health issues and escalating cases of serious illness and disease, the link between what we put into our bodies and our wellness is still being largely overlooked.

It is absurd, but understandable.

In order to maintain optimum health today a person needs to be well versed in reading labels, have a good understanding of supermarket psychology and also possess a decent knowledge of the ubiquitous presence of Big Ag in virtually every area of the food chain.  An awareness of the strength, power and purpose of the pharmaceutical industry is also mandatory.

Large supermarkets put profit before consumer health. This doesn’t make them bad but they are big businesses after all, thus have the health of their shareholders foremost in their minds.

Labels are designed to be confusing. The highest profits are made on cheap, processed foods. When one large supermarket chain introduced the easy-to-understand traffic light system on their labels, they found that profits dropped as people veered away from these items. Which is why they swiftly reverted back to the more nebulous labels we see today.

Most pharmaceutical drugs don’t cure any disease, they merely maintain the condition for the rest of a person’s life.

Manufacturers spend billions on advertisements which are designed with just one aim; to give you the illusion of choice, as if buying a particular product was your own idea!

Even if you could wade your way through all of the above confusion, you would still need a qualification in nutrition to ensure that your body was obtaining all of the nutrients required for good health.

It almost seems like an impossible task, doesn’t it?

Well the good news is we have spent almost twenty years studying this stuff.

The really good news is that we have an enthusiasm for educating and a passion for sharing.

You can only make an informed decision if you have all of the information, and that’s where we come in!

We will be sharing the latest research on all things food related in an easy to understand manner, and will also be here to offer advice and support should you need it.

You only get one life; make sure you’re healthy enough to enjoy it!